職位描述
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崗位職責Responsibilities:
1.根據總部的品牌策略、各國本身的品牌發展進程、市場環境,進行各個國家的品牌發展策略的制定,以及進行各個國家地區線上線下項目的設計及內外部資源整合,資源包括:媒體、政府關系、廣告公司、公關公司、MCN、公益組織等,提升品牌整體市場聲量以及品牌在B端和C端的美譽度;
Based on the headquarters' brand strategy, local brand development stages, and market conditions of each country, develop and execute tailored brand development strategies for respective markets. This includes designing integrated online and offline initiatives and consolidating internal and external resources—including media, government relations, advertising agencies, PR firms, MCNs, and non-profit organizations—to enhance the brand's overall market presence and strengthen its reputation among both B2B and B2C audiences.
2.獨立進行整合行銷活動策劃(含線上及線下),做到PDCA (Plan Do Check Act);
Mentor brand supervisors and lead end-to-end PDCA (Plan-Do-Check-Act) management for integrated marketing campaigns across online/offline channels.
3.根據品牌主攻平臺,統籌各線上平臺社交媒體矩陣,平臺包括但不限于:Instagram、Google、臉書、抖音、youtube等;
Based on the brand's primary target platforms, oversee and manage the social media matrix across various online channels, including but not limited to: Instagram, Google, Facebook, TikTok, and YouTube..
4.各個國家以及地區的品牌形象的嚴格把控。確保品牌形象的一以貫之,同時有效地進行在地化。
Oversee the brand image across various countries and regions. Ensure consistent implementation of the brand identity while effectively executing localization.
5.日常預算管理能力以及單項目預算管理,確保全年度品牌預算控制在合理范圍之內;
Responsible for annual budgets and project financial tracking to ensure compliance and cost efficiency.
6.主要負責東南亞板塊。
Responsible for Southeast Asia.
任職資格Requirements and Qualifications:
1.學歷要求:本科及以上學歷,廣告、設計、商學專業;海外留學背景優先考慮
Education: Bachelor’s degree or above in Advertising, Design, Business Administration, or related fields.
2.工作經驗要求:有品牌宣傳或市場相關的工作經驗;
Experience: Has a background in brand communication and marketing-related roles,strong aesthetic judgment and resource networks.
3.專業能力:熟悉活動策劃執行,具備全媒體運營、營銷傳播、危機公關、品牌推廣、項目統籌跟進等復合工作能力;熟悉傳統公關及新媒體推廣手段,對當下線上、線下品牌推廣活動內容的策劃有深入研究;
Skills: Expertise in m
工作地點
地址:上海靜安區上海-靜安區越洋廣場
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職位發布者
HR
長春圣博瑪生物材料有限公司
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醫療設備·器械
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51-99人
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公司性質未知
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高新區超群街666a號

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